For busy people in their 40s and 50s
I'm 50, with four kids and a business to run, and I'm in the best shape of my life. Not because I found more time. Because I quit following a plan built for a 25-year-old with an empty calendar.
Call: 30 minutes, 1-on-1 with Forrest · Guide: free, instant
Free guide
Everybody's talking about them. Most people either do nothing because it's confusing, or wing it with something they bought online. Get the straight story first.
The real problem
A board meeting at 8. Carpool at 3. Football practice at 5. A flight Thursday and a client dinner Friday. Then somebody tells you to work out six days a week and meal prep on Sunday.
Meanwhile your body changed. Recovery takes longer. Muscle is harder to keep. The weight you could drop in a month at 30 now hangs around for a year.
So you try harder, the plan breaks by Wednesday, and you blame your discipline.
It was never a discipline problem. It was the wrong plan for the life you actually have.
Who I work with
Board meetings, travel, a team that texts you at 9 p.m. You need a plan that survives a bad week.
Doctors, attorneys, executives. You're used to winning. This is the one place you're not.
Practices, carpools, a household that doesn't run itself. You need something that fits in the cracks.
Who's Forrest?
I started out owning six Fitness Together studios. Then I built Iron Tribe Fitness from one Birmingham gym into a national franchise and sold it in 2025. Today I'm all in on the other half of the equation: food.
2010 – 2025
Founded in Birmingham in 2010. Small-group training built for busy adults: 45-minute workouts, real coaches, real accountability.
Today
Real-food meals, prepped and ready, plus nutrition coaching and body-composition check-ins. I own Project LeanNation in Birmingham.
The framework
Decades of coaching busy adults, boiled down. None of them need a perfect week. All of them work together.
"Get in shape" isn't a goal. A number, a date and a reason that matters to you is. Everything works backward from there.
Willpower is gone by 3 p.m. Set it up so the right food is the one already in front of you: at home, at the office, on the road.
Not a perfect workout. A slightly harder one than last time. It worked at 30. It works at 50. It'll work at 70.
You wouldn't run a company, or a household, without somebody keeping score. Hire a coach and give someone permission to call you out.
GLPs and peptides can make this easier, especially as we age. They're a tool, not a shortcut, and they belong under a licensed physician's care.
30 minutes with me on your goal, your schedule and your next move.
GLPs & peptides
I've partnered with a medical director so the people I coach can explore GLP medications and peptides the right way. For a lot of people in their 40s and 50s, they can make the whole process easier.
But here's what nobody selling them online tells you: medication without a plan is how people lose weight, lose muscle with it, and gain it all back. They work best inside the 5 principles: real goal, real food, real training and real accountability.
Plenty of people get there without them. Whether they're right for you is a decision for you and a licensed physician, not a sales pitch.
Oversees the medical side: whether medication fits, which one, what dose and when to change it. Nothing is prescribed without a medical review.
Handles everything else: your training, your food and your accountability, so the medication and the plan pull in the same direction.
A licensed physician reviews your case, decides whether treatment is appropriate, and keeps adjusting as you go.
State-licensed U.S. pharmacies that prepare your medication from your own prescription.
Sourced to current Good Manufacturing Practice standards. No "research use only" peptides off a website.
Nothing ships until a licensed clinician reviews your case and writes the prescription.
Semaglutide and tirzepatide, both GLP-1 medications. Tesamorelin, a peptide that signals your body to release more of its own growth hormone. NAD+, for energy. And glutathione, your body's master antioxidant, for healthy aging.
That's the list for now. What's right for you, and whether anything is, gets decided by a licensed physician after a medical review. We'll walk through it on your call.
30 minutes · 1-on-1 with Forrest
How it works
30 minutes with me. Your goal, your schedule, what's worked and what hasn't.
Training, food and accountability built around your actual week, not a perfect one.
If GLPs or peptides make sense to explore, a licensed physician reviews your case and makes the call.
We adjust as life happens. Travel, sick kids and busy seasons included.
Proof, not promises
No personal chef. No two-hour workouts. No empty calendar. Just the same five principles, run on a real life.
Forrest's own results. Yours will be different.
Why it matters
Mendy and I have four kids. Being in the best shape of my life at 50 was never about the mirror.
It's about keeping up with them. More energy, more good years, with the people who matter most.
If that's your goal too, let's talk.
Questions
No. Plenty of people never do. Medication is one tool, and only a licensed physician decides whether it's right for you after a medical review.
Because most plans assume you have a free calendar and a 25-year-old's recovery. We build around the week you actually have, then add accountability so it sticks when life gets loud.
We talk through your goal, your schedule and what's gotten in the way. You'll leave with a clear next step, whether or not we work together.
Forrest Walden is a health and fitness coach based in Homewood, Alabama, near Birmingham. He founded Iron Tribe Fitness, grew it to more than 30 gyms in 8 states and sold it, and today he owns Project LeanNation Birmingham. He's 50, a dad of four, and in the best shape of his life.
Busy people in their 40s and 50s: CEOs and founders, high-performing professionals and moms running the show. If your calendar runs you and the old plan quit working, this is built for you.
They're GLP medications. Semaglutide is a GLP-1 receptor agonist and tirzepatide acts on both GIP and GLP-1 receptors. They mimic gut hormones that help you feel full, which is why people ask about them for appetite control and weight loss. A licensed physician decides whether either one is appropriate for you.
Tesamorelin is a growth hormone peptide. It signals your own pituitary gland to release more growth hormone. People ask about it for stubborn belly fat and body composition. It's prescription only, and a licensed physician decides whether it fits your situation.
NAD+ is a coenzyme every cell uses to turn food into energy, and people mostly ask about it for energy. Glutathione is often called your body's master antioxidant, and people ask about it for healthy aging and longevity. Levels of both tend to drop with age. Human research on supplementing them is still early, and a licensed physician decides whether either fits your situation.
503A pharmacies are state-licensed U.S. compounding pharmacies that prepare medication for one patient from that patient's own prescription. cGMP stands for current Good Manufacturing Practice, the federal quality standard for how medications and ingredients are made and tested. Either way, nothing ships without a physician's prescription. Compounded medications are not FDA-approved.
Yes. Put in your name, phone and email and we'll send The GLP & Peptide Getting Started Guide by email and text. It covers semaglutide, tirzepatide, tesamorelin, NAD+ and glutathione, where medication should come from, and the 5 principles that make it work.
30 minutes · 1-on-1
Just you and me. Here's what we'll cover: